Heineken and Hey Neighbour Festival have announced their partnership to host Africa’s biggest music festival in Pretoria, South Africa.
The 3-day event which is to run from 8th to 10th December 2023, at the Legends Adventure Farm in Pretoria, will serve as the culmination of Heineken’s months-long global 150th anniversary celebration on the continent.
The announcement made at a media event in Johannesburg on October 11 to unveil the festival this year, will see Heineken bring its stature and position as the world’s most international beer to this unique festival on the continent.
With a lineup featuring some of the biggest music stars on the continent and across the globe like Kendrick Lamar, Rema, The Chainsmokers, Nasty C, H.E.R., Sauti Sol, Khalid and Focalistic to name a few, festival-goers are set to converge and revel in the joys of live music and shared moments. Heineken will bring its consumers and customers from around the entire African continent to converge at this festival and enjoy good times that Heineken has come to be associated with.
The festival, set against the backdrop of Heineken’s 150th anniversary, showcases the brand’s commitment to embracing the joy of shared moments.
Nabil Nasser, Global Head of the Heineken Brand, says, “Heineken exists to spark connections beyond barriers. We are therefore proud to partner with the Hey Neighbour festival with the ambition of turning strangers into Neighbours. This is why we are bringing our consumers and customers across the African continent to this festival in South Africa to celebrate our 150 years of delivering Good times.”
Warren Le Grange, Creative Director, Khoi Kreative, organisers of the festival says, “Hey Neighbour is not just an escape from everyday pressures, it’s an opportunity to connect with diverse groups of people who share a common love of music and culture. The festival promises an immersive experience brimming with music, culture, delectable food, and an array of social activities.”
